Creation of the first Saint Laurent watch for men.
This design celebrates four Times, four strengths and paradoxes of the brand:
– Yves Saint Laurent’s founding past and the present modernity of the brand
– Intemporality and the present moment
– Visionary classicism and electro-rock avant-garde
– Social time and intimate time
For a new approach of time, contemporary and sophisticated, for the Saint Laurent men.
Inspired by the brand’s universe and values, this watch is based on four fondamental paradoxes of the brand and the target to bring a new approach and a new reading of time.
The SL1W is made for a male target, urban, smart and electro-rock..
The product, launched in Paris, is supported by a photographic communication in an marble environment, symbolic and dynamic.